2pt
Barker Beds
Connecting
What Matters
Performance Analysis
Dates Covered: Mar 1–31 2026
Transforming
Businesses Through
Technology & Creativity
2pt
Confidential & Proprietary. Two Point Technologies.
The Quarter
Delivered.
March 2026
+46%YoY Revenue Growth
$281AOV +25% YoY · 1,844 orders (+17%)
3.81×March Blended ROAS · NC-ROAS 2.97×
$149KMarch Media Spend
2.35%Add to Cart Rate (+100% YoY)
Q1 2026 — Full Quarter
$421K
Total Q1 Spend
3.83×
Q1 Blended ROAS
3,887
New Customers
Three months. Compounding proof.
⊕
A view of Triple Whale & Shopify
March Total Revenue
$529,434
+46% YoY · March 2026
Q1 2026 Total Revenue
~$1.52M
~+50% YoY · 3,887 new customers acquired in Q1
Q1 Monthly Revenue ($k)
Jan 26
$473.6K · +35%
Feb 26
$516.3K · +74%
Mar 26
$529.4K · +46%
Q1 2026: The Proof of Scale
January
$473.6K
+35% YoY · 3.69× ROAS
February
$516.3K
+74% YoY · 3.99× ROAS
March
$529.4K
+46% YoY · 3.81× ROAS
$248,380
March Net Profit
+321.55% YoY
44%
Net Margin
+183% YoY
3,887
Q1 New Customers
$421K spend · 3.83× ROAS
~$1.52M
Q1 Revenue
~+50% Year on Year
Each month of Q1 exceeded the last. Revenue growing, margins expanding, efficiency compounding.
Q1 was the proof of concept. Q2 is where we scale it.
Deep Dive 01
Platforms.
Google Ads:
PMax Learning Curve
Paid Off.
36,766 clicks from 2.47M impressions at 1.49% CTR. Optimisation score: 99.3%. PMax hit 7.47× ROAS — the algorithm has learnt the audience. GA4 confirms: Paid Search sessions spend 1m09s on site vs 3s for Paid Social.
TW-attributed ROAS 2.57× vs 5.77× platform — Google closes sales already influenced by Meta and Organic.
Spend
$91,454
Platform ROAS
5.77×
Purchases
778
Impressions
2.47M
G
A view of Google Ads
Campaign ROAS — March 2026
PMax
7.47× · $46.5K spend
Branded
4.92× · $14.7K
Non-Brand
3.99× · $30.3K
Traffic Quality (GA4 · March)
CTR1.49%
CPA$117.55
NC CPA$158.23
Paid Search sessions13,573 · $7.72 rev/session
Paid Search engagement1min 9s avg
TW-attributed Google ROAS 2.57× vs 5.77× platform-reported. Google closes sales already influenced by Meta awareness and Organic search.
Meta: Full-Funnel
Campaign Structure
Working.
Four active campaigns targeting different funnel stages under the "More Good Days" theme. Awareness campaign reached 1,823,988 unique users — confirmed from Meta Ads Manager.
Meta-attributed purchases: 435 (7-day click, Meta) vs 53 (TW last-click). GA4 shows Paid Social = 44.5% of all sessions but only 2.19% of revenue at $0.17/session — awareness, not conversion.
Meta Spend
$50,745
-33% YoY
Awareness Reach
1,823,988
Confirmed · Meta Ads Manager
Platform Purchases
435
7-day click
Consideration LPVs
44,555
$0.17 per LPV
f
A view of Meta Ads Manager · Big Barker (21940594)
March Campaign Breakdown — Meta Ads Manager
Mar 1–30 2026 · 7-day click attribution
Campaign
Spend
Result
Reach
Retargeting Conv.
$9,810
155 purch.
36.7K
Prospecting Conv.
$24,553
280 purch.
316.7K
Consideration
$7,393
44.5K LPVs
434.5K
Awareness ★
$7,386
$4.05 CPM
1.82M
1,823,988 confirmed unique users reached. Real Meta Ads Manager reach data.
Meta platform purchases (7-day click)435 orders
Triple Whale last-click53 orders
The gap between 435 and 53 is the attribution model story. Meta's true contribution sits between these two numbers.
Amazon Revenue
$12,948
+230% YoY
Orders
36 orders
$359 avg order value (+47%)
ACoS / TACoS
25.8% / 18%
Ad spend: $2,443
YoY Revenue Growth
+230%
a
A view of Amazon
Strong Recovery in
Just 18 Selling Days
Stormcloud and Driftwood colourways added 13 March. Campaigns relaunched immediately. With only 18 active selling days, Amazon generated a 230% YoY revenue increase.
The constraint was always supply, not demand. April is the first full month.
Top Campaign ROAS
SP Auto11.57× ROAS
SB Manual Brand8.22× ROAS
SP Manual Brand5.16× ROAS
SP Manual Generic1.74× — optimise Q2
Strongest day: 30 March — $2,030 across 5 orders. April: first full month. Reallocate SP Generic budget to Auto + Brand where ROAS is 5–11×.
Early Signal Testing
Reddit: Learning
What Resonates
Before We Scale.
Reddit is a different kind of platform — communities built around deep interest and shared identity. Dog owners on Reddit aren't browsing; they're actively seeking advice and recommendations from people who get it.
We're in the learning phase. The goal is to identify which subreddits, formats, and creative angles drive engagement. We don't expect conversion metrics to be meaningful at this stage.
Q2 objective: Build a Reddit playbook — subreddit targeting, creative guidelines, community tone — so we can invest at scale with conviction when the data supports it.
R
A view of Triple Whale & Reddit Ads
March 2026 Signal Metrics — Not Acquisition
Ad Spend
$5,000
Testing budget
Impressions
742,207
Total ad impressions
Clicks
2,721
0.37% CTR
CPM
~$6.74
Cost per 1,000 shown
What We Are Learning
Which subreddits index to dog owners researching health and sleep quality
Whether editorial and native formats outperform display for this audience
Creative tone — community-first language vs product-led messaging
Not reported: ROAS, CPA, purchases. Reddit is in signal phase only — these metrics are not meaningful until we identify what works.
Deep Dive 02
Audience.
Three audiences.
One mission.
Every March order came from one of these people. Understanding them shapes creative, channel strategy, and what products to build next.
1,844
Orders
130K
Sessions
$529K
Revenue
🐕
Golden Years Guardians
"My dog has been limping lately…"
Owners of ageing dogs facing joint pain or reduced mobility. Emotionally driven, price-insensitive when the right product is in front of them. Pain is the trigger. They arrive with urgency.
How they find us
✓ Google Ads: 'orthopedic dog bed joint pain'
✓ Meta retargeting after first site visit
✓ Vet referrals & word of mouth
What converts them
✓ 20,000 reviews + vet endorsements
✓ Repeat PDP visits → 13.64%% CR
✓ Highest AOV segment · $281+ avg
Core Converting Audience ✓
🐶
First Time Pet Parents
"I just got a puppy — what bed should I get?"
New dog owners doing first-time research. Want education not hard selling. AI is their first stop: 31 ChatGPT.com purchases prove this emerging channel is real and growing in 2026.
How they find us
✓ chatgpt.com: 31 purchases, $11K Conv. Value
✓ Typeform quiz path: 4.29%% CR, 184 orders
✓ Meta awareness & organic social discovery
What converts them
✓ Quiz self-selects high-intent buyers
✓ Educational content, size guides
⚠️ Puppy Bundle: 404 — landing page missing
Puppy Bundle Delayed — Action Required
🦮
Dog Devotees
"My dog's comfort is non-negotiable."
Proactive, highly engaged owners who research deeply and buy premium. The most loyal segment once converted. GA4 confirms: Organic Search visitors average 22.83 events per session.
How they find us
✓ Organic Search: 22.83 events/session (GA4)
✓ Attentive email: 85 purchases in March
✓ Direct: brand-loyal returning buyers
What converts them
✓ Valentine's Day test: 31.1%% open rate
✓ Brand story, sleep science, vet backing
✓ Q2 theme 'Sleep Super Power' targets this group
Growing via Attentive & Organic ↗
They Buy
1,844 orders
in March.
Intent-driven searchers
Arrive via Google Ads searching 'orthopedic dog bed' — already category-convinced. 42%% of March orders. GA4: Paid Search = $7.72 revenue per session.
Quiz completers
184 purchases via Typeform quiz path (4.29%% CR). They self-select before reaching the product page. Pre-qualified, high-intent.
AI-referred buyers
31 purchases from chatgpt.com. The AI told them Barker Beds is the answer — they arrive pre-sold.
Repeat product page visitors
Return visits convert at 13.64%% CR. Deliberate comparison shoppers who came back after thinking about it.
Returning customers28%% of orders
Add to cart rate2.35%% (+100%% YoY)
They Don't Buy
~98%% of visitors
leave empty-handed.
179,580 email subs — never ordered
84.5%% of the entire email list has never placed an order. No nurture sequence. No first-purchase incentive. Weekly newsletters they mostly ignore.
Paid Social traffic — 44%% of sessions, 2.19%% of revenue
GA4: 58,024 Meta sessions averaging just 3 seconds on site and $0.17 revenue per session. Pure awareness, not purchase intent.
5 in 6 first-time buyers never return
Only 26.85%% returning rate (target 30–40%%). After 60 days, cohort data shows they almost certainly won't return without a direct prompt.
5,000+ bed owners never bought an accessory
Original Bed owners who haven't purchased a liner or cover despite 68 active Attentive journeys — none cross-sell accessories.
Win-back revenue per person$0.60 (target $2–20)
Unreachable buyers117K+ not in Attentive
Where Our Customers
Come From
Triple Whale last-click attribution · March 2026 · 1,844 total orders · 16 sources
1,844
Total Orders
16
Sources
$557K
Conv. Value
Google Ads
778 orders
$235K CV
Organic / Social
424 orders
$131K CV
Typeform Quiz
184 orders
$67K CV
Direct
98 orders
$32K CV
Attentive Email
85 orders
$25K CV
Non-attributed
85 orders
$24K CV
Meta last-click
53 orders
$15K CV
chatgpt.com
31 orders
$11K CV
Shop App
21 orders
$6K CV
Reddit ○
Early signal
—
ChatGPT.com drove 31 purchases ($11K) — an emerging AI discovery channel. People ask AI what dog bed to buy and Barker Beds is the answer. New vector to track closely in Q2.
Typeform quiz drove 184 purchases (10%% of March orders) at a 4.29%% conversion rate — the highest self-selected, high-intent path in the funnel.
Meta last-click: 53 orders. Meta platform (7-day click): 435. The 382-order gap = Meta-influenced purchases credited to other last touchpoints.
Source
All figures: Triple Whale last-click attribution. Reddit = early signal only — no acquisition metrics. Conv. Value = Shopify attributed revenue per channel.
Deep Dive 03
Creative.
March 2026 Campaign
one day
at a time.
Barker Beds · March 2026 Shoot
Q1 Theme: More Good Days
Jan — New Year Resolutions
Feb — Better Sleep Means More Good Days
Mar — One Day at a Time Active
Storytelling Creative
Outperforms Product-Only.
Emotional, lifestyle-led narratives drove the month. The sleeping dog creative connects with owners before the pain exists — capturing demand earlier in the buying cycle.
Meta Spend March$50,745
Awareness Campaign Reach1,823,988
Consideration LPVs44,555
Q2 ThemeSleep is Your Dog's Super Power
Creative assets: March 2026 Shoot · Box folder 367726050898
Meta Creative
Analysis
Three layers running simultaneously. Each serves a distinct funnel stage.
Triple Whale Creative Analysis
Meta · March 2026
Layer 01 — Awareness
Hero Video
Brand Story
One Day at a Time · 4 variants · Awareness Campaign
Emotional lifestyle videos seeding the audience at scale. Very low CPM means maximum reach per dollar. No conversion expected — this is the top-of-funnel primer.
➜ Where Good Days Begin
226K impr · $2.09 CPM
➜ Designed For the Way They Sleep
183K impr · $1.97 CPM
➜ Built For Moments Like This
104K impr · $1.83 CPM
➜ Better Sleep Every Night
72K impr · $1.73 CPM
585K
Total Reach
$1.90
Avg CPM
$1.15K
Spend
▲ "Where Good Days Begin" is the highest-reach variant at 226K impressions. Sub-$2 CPM across all four variants = efficient reach engine.
Layer 02 — Consideration
Hero Video
Engagement Driver
One Day at a Time · 2 variants · Consideration Campaign
The same creative theme deployed mid-funnel to drive site visits. The CTR numbers are the standout story — at 3.8%% average, the brand hook is landing hard with warm audiences.
➜ Built For Moments Like This
3.93%% CTR · $0.28 CPC
➜ Real Orthopedic Comfort
3.66%% CTR · $0.29 CPC
3.80%%
Avg CTR
$0.29
Avg CPC
347
Clicks
▲ Industry benchmark CTR is ~0.9%%. 3.80%% average is 4× above benchmark. "Built For Moments Like This" is the strongest creative name tested in March.
Layer 03 — Conversion
Dynamic Catalogue
Purchase Engine
8 DPAs · Prospecting + Retargeting · Advantage+
Dynamic product ads carry the conversion volume. Platform ROAS looks strong; TW attribution shows the true story is narrower due to cross-device journeys. The 7" Beds catalogue is the standout performer with the only meaningful TW ROAS.
➜ 7" Beds Catalogue (Prosp)
TW ROAS 2.08× · $1.2K spend
➜ All Products Catalogue (Prosp)
3.22× platf · 515K impr · $9.7K
➜ Covers & Liners Ret.
5.04× platf · $2.5K spend
➜ On-The-Go Catalogue (Prosp)
3.87× platf · $1.2K spend
2.08×
7" Beds TW ROAS
435
Platf Purch.
53
TW Purch.
▲ Platform reports 435 purchases (7-day click). TW last-click: 53. The 382-order gap = Meta-influenced buyers credited to Google, Organic, or Direct at last touch. 7" Beds is the only catalogue with a convincing TW signal.
Deep Dive 04
Product.
March Product Revenue Breakdown
The Original Orthopedic Bed drove 65% of all March revenue. BarkerChill+ Calm&Cool generated $8,133 from zero last year — new product gaining fast traction heading into spring.
Business in a stable demand-driven phase — consistent daily sales, not promotional spikes.
Top Product Share
65%
Original Ortho Bed
Products w/ Orders
20+
Healthy long tail
New Product
$8,133
BarkerChill+ Calm&Cool
Amazon AOV
$359
March 2026 (+47%)
S
A view of Shopify
Revenue by Product — March 2026 (Shopify)
Original Orthopedic Dog Bed
$343,131
OrthoLift Crate Bed
$36,649
Junior Orthopedic Dog Bed
$36,135
Cover | Original Bed
$28,114
Waterproof Liner | Original
$24,190
BarkerChill+ Cooling Layer
$13,664
BarkerChill+ Calm&Cool ♦ New
$8,133
Fold-N-Go Travel Dog Bed
$5,274
Other (12 products)
$34,174
Puppy Bundle: Not Live. This Needs Fixing.
❌ Current Status
bigbarker.com/products/puppy-bundle
Returns 404 — Page Not Found
Planned to go live 24 March per the February report. Not visible on the website in any searchable form.
Why This Matters Now
31 purchases from chatgpt.com show first-time buyers discovering Barker Beds via AI — they need a product to land on
First Time Pet Parents has no dedicated acquisition funnel without the bundle live
April campaign budgets for Puppy Bundle cannot activate until the product page exists
Every day of delay is lost new customer acquisition at a critical Q2 launch window
Action required before next meeting: Confirm go-live date. Brief Two Point on product URL and page structure so campaigns are ready to activate the day the product goes live.
Section 05
Actioning Insights.
The Number That
Changes Everything.
Revenue growth is the headline. But the profitability story is where the real transformation lives. The business didn't just grow — it became dramatically more efficient.
March Net Profit (Triple Whale)
$248,380
+321.55% Year on Year
March 2025 generated ~$59K profit. March 2026 generated $248K. This isn't incremental improvement — it's a step change in the business model.
Net Margin
44%
+183.03% YoY
Q1 Blended ROAS
3.83×
$421K Q1 spend
March ROAS (TW)
3.81×
NC-ROAS 2.97×
Q1 New Customers
3,887
Across Jan / Feb / Mar
What's Driving Margin Expansion
PMax efficiency improving — more conversions per dollar as the model learns the audience
AOV increased 25% YoY — customers are spending more per order
Meta spend reduced 33% YoY while maintaining reach — better creative efficiency
Amazon returning to profitability confirms diversified, healthy revenue base
GA4: Paid Search at $7.72/session and Cross-network at $6.71/session — highest revenue efficiency channels
Q2 Action Plan.
⚠ Do This Week
01
Get Puppy Bundle live
Overdue
It was supposed to go live March 24. Every day it’s a 404 is lost first-time buyer acquisition. Nothing else in this column matters more.
02
Turn on Purchase Anniversary in Attentive
Built, Never On
The journey is already built. It has never been activated. Flip the switch and it begins earning immediately.
03
Email November 2025 buyers now
Last Window
3,387 first-time buyers from November are in their last realistic window to come back. After 60 days they won’t return without a prompt.
○ Do This Month
04
Launch nurture for 179K dormant subs
High Value
They signed up. They never bought. They never heard anything relevant. A three-email sequence targeting this group could recover $1M in first orders.
05
Scale Google into Q2
Scale Now
Three straight months at 3.83× blended ROAS earns a larger budget. PMax is learned. The model is ready. Don’t hold it back.
06
Brief ‘Sleep Super Power’ creative
Brief Creative
Q2 theme needs creative ready at campaign launch. Brief the team now so assets are ready before spend goes up.
◯ Build This Quarter
07
Fix Amazon catalogue allocation
Rebalance
SP Manual Generic is underperforming. Shift that budget into what’s proven — SP Auto and SB Manual Brand are the strong performers.
08
Build the Reddit playbook
Signal First
We’re in signal phase. Before committing real budget, learn what subreddits, formats, and tone of voice actually resonates with dog owners.
09
Rebuild win-back journeys
Rebuild
Both are paused and both were underperforming before that. Rebuild with product-specific messaging before reactivating. Generic doesn’t work at $280 AOV.
Barker Beds × Two Point Technologies
THANK
YOU
ARYANA@TWOPOINTTECHNOLOGIES.COM
SAM@TWOPOINTTECHNOLOGIES.COM
Confidential & Proprietary. Two Point Technologies.
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