2pt
Barker Beds
Connecting
What Matters
Performance Analysis
Dates Covered: Mar 1–31 2026
Transforming
Businesses Through
Technology & Creativity
2pt
Confidential & Proprietary. Two Point Technologies.
The Quarter
Delivered.
March 2026
+46%YoY Revenue Growth
$281AOV +25% YoY · 1,844 orders (+17%)
3.81×March Blended ROAS · NC-ROAS 2.97×
$149KMarch Media Spend
2.35%Add to Cart Rate (+100% YoY)
Q1 2026 — Full Quarter
$421K
Total Q1 Spend
3.83×
Q1 Blended ROAS
3,887
New Customers
Three months. Compounding proof.
⊕
A view of Triple Whale & Shopify
March Total Revenue
$529,434
+46% YoY · March 2026
Q1 2026 Total Revenue
~$1.52M
~+50% YoY · 3,887 new customers acquired in Q1
Q1 Monthly Revenue ($k)
Jan 26
$473.6K · +35%
Feb 26
$516.3K · +74%
Mar 26
$529.4K · +46%
Q1 2026: The Proof of Scale
January
$473.6K
+35% YoY · 3.69× ROAS
February
$516.3K
+74% YoY · 3.99× ROAS
March
$529.4K
+46% YoY · 3.81× ROAS
3,887
Q1 New Customers
$421K spend · 3.83× ROAS
~$1.52M
Q1 Revenue
~+50% Year on Year
Each month of Q1 exceeded the last. Revenue growing, margins expanding, efficiency compounding.
Q1 was the proof of concept. Q2 is where we scale it.
Deep Dive 01
Platforms.
Google Ads:
PMax Learning Curve
Paid Off.
36,766 clicks from 2.47M impressions at 1.49% CTR. Optimisation score: 99.3%. PMax hit 7.47× ROAS — the algorithm has learnt the audience.
TW-attributed ROAS 2.57× vs 5.77× platform — Google closes sales already influenced by Meta and Organic.
Spend
$91,454
Platform ROAS
5.77×
Purchases
778
Impressions
2.47M
G
A view of Google Ads
Campaign ROAS — March 2026
PMax
7.47× · $46.5K spend
Branded
4.92× · $14.7K
Non-Brand
3.99× · $30.3K
Traffic Quality (GA4 · March)
CTR1.49%
CPA$117.55
NC CPA$158.23
Paid Search sessions13,573 · $7.72 rev/session
Paid Search engagement1min 9s avg
TW-attributed Google ROAS 2.57× vs 5.77× platform-reported. Google closes sales already influenced by Meta awareness and Organic search.
Meta: Full-Funnel
Campaign Structure
Working.
Four active campaigns targeting different funnel stages under the "More Good Days" theme. Awareness campaign reached 2,574,280 unique users — confirmed from Meta Ads Manager.
Meta-attributed purchases: 435 (7-day click, Meta) vs 53 (TW last-click). GA4 shows Paid Social = 44.5% of all sessions but only 2.19% of revenue at $0.17/session — awareness, not conversion.
Meta Spend
$50,744
-33% YoY
Awareness Reach
2,574,280
Confirmed · Meta Ads Manager
Platform Purchases
435
7-day click
Consideration LPVs
60,255
Landing Page Views
f
A view of Meta Ads Manager · Big Barker (21940594)
March Campaign Breakdown — Meta Ads Manager
Mar 1–30 2026 · 7-day click attribution
Campaign
Spend
Result
Reach
Retargeting Conv.
$9,810
155 purch.
36.7K
Prospecting Conv.
$24,553
280 purch.
316.7K
Consideration
$7,393
60.3K LPVs
434.5K
Awareness ★
$7,386
$4.05 CPM
1.82M
2,574,280 confirmed unique users reached. Real Meta Ads Manager reach data.
Meta platform purchases (7-day click)435 orders
Triple Whale last-click53 orders
The gap between 435 and 53 is the attribution model story. Meta's true contribution sits between these two numbers.
Amazon Revenue
$12,948
+230% YoY
Orders
36 orders
$359 avg order value (+47%)
ACoS / TACoS
25.8% / 18%
Ad spend: $2,443
YoY Revenue Growth
+230%
a
A view of Amazon
Strong Recovery in
Just 18 Selling Days
Stormcloud and Driftwood colourways added 13 March. Campaigns relaunched immediately. With only 18 active selling days, Amazon generated a 230% YoY revenue increase.
The constraint was always supply, not demand. April is the first full month.
Top Campaign ROAS
SP Auto11.57× ROAS
SB Manual Brand8.22× ROAS
SP Manual Brand5.16× ROAS
SP Manual Generic1.74× — optimise Q2
Strongest day: 30 March — $2,030 across 5 orders. April: first full month. Reallocate SP Generic budget to Auto + Brand where ROAS is 5–11×.
Early Signal Testing
Reddit: Learning
What Resonates
Before We Scale.
Reddit is a different kind of platform — communities built around deep interest and shared identity. Dog owners on Reddit aren't browsing; they're actively seeking advice and recommendations from people who get it.
We're in the learning phase. The goal is to identify which subreddits, formats, and creative angles drive engagement. We don't expect conversion metrics to be meaningful at this stage.
Q2 objective: Build a Reddit playbook — subreddit targeting, creative guidelines, community tone — so we can invest at scale with conviction when the data supports it.
R
A view of Triple Whale & Reddit Ads
March 2026 Signal Metrics — Not Acquisition
Ad Spend
$5,000
Testing budget
Impressions
171,885
Total ad impressions
Clicks
1,893
1.1% CTR
CPM
$9.10 overall
$4.37 awareness
CPM
What We Are Learning
Which subreddits index to dog owners researching health and sleep quality
Whether editorial and native formats outperform display for this audience
Creative tone — community-first language vs product-led messaging
Not reported: ROAS, CPA, purchases. Reddit is in signal phase only — these metrics are not meaningful until we identify what works.
Deep Dive 02
Audience.
Three audiences.
One mission.
Every March order came from one of these people. Understanding them shapes creative, channel strategy, and what products to build next.
1,844
Orders
130K
Sessions
$529K
Revenue
🐕
Golden Years Guardians
"My dog has been limping lately…"
Owners of ageing dogs facing joint pain or reduced mobility. Emotionally driven, price-insensitive when the right product is in front of them. Pain is the trigger. They arrive with urgency.
How they find us
✓ Google Ads: 'orthopedic dog bed joint pain'
✓ Meta retargeting after first site visit
Core Converting Audience ✓
🐶
First Time Pet Parents
"I just got a puppy — what bed should I get?"
New dog owners doing first-time research. Want education not hard selling. AI is their first stop: 31 ChatGPT.com purchases prove this emerging channel is real and growing in 2026.
How they find us
✓ chatgpt.com: 31 purchases, $11K Conv. Value
✓ Typeform quiz path: 4.29% CR, 184 orders
✓ Meta awareness & organic social discovery
Puppy Bundle Delayed — Action Required
🦮
Dog Devotees
"My dog's comfort is non-negotiable."
Proactive, highly engaged owners who research deeply and buy premium. The most loyal segment once converted. The most loyal segment once converted — they research deeply and stay.
How they find us
✓ Organic Search: highest-intent organic visitors
✓ Attentive email: 85 purchases in March
✓ Direct: brand-loyal returning buyers
Growing via Attentive & Organic ↗
They Buy
1,844 orders
in March.
Intent-driven searchers
Arrive via Google Ads searching 'orthopedic dog bed' — already category-convinced. 42% of March orders. GA4: Paid Search = $7.72 revenue per session.
Quiz completers
184 purchases via Typeform quiz path (4.29% CR). They self-select before reaching the product page. Pre-qualified, high-intent.
AI-referred buyers
31 purchases from chatgpt.com. The AI told them Barker Beds is the answer — they arrive pre-sold.
Repeat product page visitors
Return visits convert at 13.64% CR. Deliberate comparison shoppers who came back after thinking about it.
Returning customers28% of orders
Add to cart rate2.35% (+100% YoY)
They Don't Buy
~98% of visitors
leave empty-handed.
179,580 email subs — never ordered
84.5% of the entire email list has never placed an order. No nurture sequence. No first-purchase incentive. Weekly newsletters they mostly ignore.
5 in 6 first-time buyers never return
Only 26.85% returning rate (target 30–40%). After 60 days, cohort data shows they almost certainly won't return without a direct prompt.
5,000+ bed owners never bought an accessory
Original Bed owners who haven't purchased a liner or cover despite 68 active Attentive journeys — none cross-sell accessories.
Win-back revenue per person$0.60 (target $2–20)
Unreachable buyers117K+ not in Attentive
Where Our Customers
Come From
Triple Whale last-click attribution · March 2026 · 1,844 total orders · 16 sources
1,844
Total Orders
16
Sources
$557K
Conv. Value
Google Ads
778 orders
$235K CV
Organic / Social
424 orders
$131K CV
Typeform Quiz
184 orders
$67K CV
Direct
98 orders
$32K CV
Attentive Email
85 orders
$25K CV
Non-attributed
85 orders
$24K CV
Meta last-click
53 orders
$15K CV
chatgpt.com
31 orders
$11K CV
Shop App
21 orders
$6K CV
Reddit ○
Early signal
—
ChatGPT.com drove 31 purchases ($11K) — an emerging AI discovery channel. People ask AI what dog bed to buy and Barker Beds is the answer. New vector to track closely in Q2.
Typeform quiz drove 184 purchases (10% of March orders) at a 4.29% conversion rate — the highest self-selected, high-intent path in the funnel.
Meta last-click: 53 orders. Meta platform (7-day click): 435. The 382-order gap = Meta-influenced purchases credited to other last touchpoints.
Source
All figures: Triple Whale last-click attribution. Reddit = early signal only — no acquisition metrics. Conv. Value = Shopify attributed revenue per channel.
Deep Dive 03
Creative.
March 2026 Campaign
one day
at a time.
Barker Beds · March 2026 Shoot
Q1 Theme: More Good Days
Jan — New Year Resolutions
Feb — Better Sleep Means More Good Days
Mar — One Day at a Time Active
Storytelling Creative
Outperforms Product-Only.
Emotional, lifestyle-led narratives drove the month. The sleeping dog creative connects with owners before the pain exists — capturing demand earlier in the buying cycle.
Meta Spend March$50,744
Awareness Campaign Reach2,574,280
Consideration LPVs60,255
Q2 ThemeSleep is Your Dog's Super Power
Creative assets: March 2026 Shoot · Box folder 367726050898
Creative Laydown
March 2026 — One Day at a Time. Full creative deck below.
Open Creative Deck ↗
March 2026 Theme
One Day at a Time — More Good Days
01 — Awareness
Top of funnel — reach
Where Good Days Begin — 226K impressions
Designed For the Way They Sleep — 183K impr
Built For Moments Like This — 104K impr
Better Sleep Every Night — 72K impr
2.57M reach
$1.90 avg CPM · sub-$2 across all 4 variants
02 — Consideration
Mid funnel — click through
Real Orthopedic Comfort — 3.66% CTR
Built For Moments Like This — 3.93% CTR
Same hero video, warm audience targeting
4x above industry benchmark CTR of 0.9%
3.80% avg CTR
$0.29 avg CPC
03 — Conversion
Bottom funnel — purchase
All Products DPA (Prosp) — 3.22x platform
7" Beds DPA (Prosp) — TW ROAS 2.08x
Covers & Liners DPA (Prosp) — 2.77x
On-The-Go DPA (Prosp) — 3.87x platform
435 platform purchases
8 DPAs · Advantage+
04 — Retargeting
Warm audiences — re-engage
Covers & Liners DPA (Ret) — 5.04x
All Products DPA (Ret) — 4.16x platform
On-The-Go DPA (Ret) — 1.62x platform
36.7K unique reach · 155 purchases
155 purchases
$63 CPA — lowest in account
Deep Dive 04
Product.
March Product Revenue Breakdown
The Original Orthopedic Bed drove 65% of all March revenue. BarkerChill+ Calm&Cool generated $8,133 from zero last year — new product gaining fast traction heading into spring.
Business in a stable demand-driven phase — consistent daily sales, not promotional spikes.
Top Product Share
65%
Original Ortho Bed
DTC AOV
$281
March 2026
New Product
$8,133
BarkerChill+ Calm&Cool
Amazon AOV
$359
March 2026 (+47%)
S
A view of Shopify
Revenue by Product — March 2026 (Shopify)
Original Orthopedic Dog Bed
$343,131
OrthoLift Crate Bed
$36,649
Junior Orthopedic Dog Bed
$36,135
Cover | Original Bed
$28,114
Waterproof Liner | Original
$24,190
BarkerChill+ Cooling Layer
$13,664
BarkerChill+ Calm&Cool (SKU)
$8,133
Fold-N-Go Travel Dog Bed
$5,274
Other (12 products)
$34,174
Puppy Bundle: Live.
Now Make It Convert.
Page is live at the correct URL — four things need fixing before Q2 campaigns drive traffic to it.
✓ Now Live
bigbarker.com/products/puppy-bundle-orthopedic-bed-cover-liner
Junior Orthopedic Headrest Bed + 2 washable covers + waterproof liner
$310.85 · Small & Medium sizes · Free domestic shipping
What's Working
✓
Clean product page — clear imagery, good description, Tough Cordura cover featured well
✓
Installments shown ($22.64/mo with Shop Pay) — reduces the price objection for first-time buyers
✓
Size guide and breed targeting on page (French Bulldog, Beagle, Miniature Schnauzer)
✓
$310.85 price point well positioned as a complete solution vs buying bed + covers separately
Fix These Now
The page is live but three gaps need fixing before Q2 spend ramps.
⚠️
Zero reviews. No social proof on a $311 first-time purchase is a conversion killer. Reach out to every Q1 buyer and collect reviews immediately.
⚠️
URL mismatch: bigbarker.com/products/puppy-bundle still 404s. Any campaign link, email, or AI recommendation using that URL is broken. Set up a redirect today.
▲
chatgpt.com drove 31 purchases in March for Barker Beds overall. Puppy bundle isn't indexed anywhere that AI models can find it yet. Add it to FAQ pages and blog content.
▲
Only S/M available. The audience for a 'puppy bundle' includes large breed puppies (Labradors, Golden Retrievers) who grow past 24" fast. Consider whether a size gap is being left.
Section 05
Actioning Insights.
3,887 New
Customers.
One Quarter.
Q1 2026 brought in nearly 4,000 first-time buyers across three consecutive months of growth. Each one now sits at the top of a retention journey that hasn't started yet.
Q1 2026 New Customers (Shopify)
3,887
New Customers — Jan + Feb + Mar
1,268
Jan 2026
+35% YoY
1,283
Feb 2026
+74% YoY
1,336
Mar 2026
+16% YoY
Q1 New Customers
3,887
Across Jan / Feb / Mar
March NC-ROAS
2.97×
New customer efficiency
Avg. Acquisition AOV
$281
+25% YoY
Why This Matters
3,887 buyers entered Q2 as first-time customers. At a 28% repeat rate, ~1,088 of them will buy again within 60 days — without any paid acquisition cost.
Each customer acquired at $281 AOV with a 2.97× NC-ROAS. The Q2 opportunity is converting these buyers into lifetime customers.
Month-on-month growth is consecutive — January fed February, February fed March. The flywheel is turning.
The 5-in-6 first-purchase drop-off rate means 3,239 of these Q1 buyers will not return without a deliberate retention play. That\'s the Q2 priority.
Q2 Strategic Focus.
Pillar 01
Reddit
New platform growth
We have a signal — 171K impressions, 1.1% CTR, $4.37 awareness CPM. Now build the playbook.
Identify which subreddits index to dog health, orthopedics, and puppy care. Run three creative angles.
Community-first tone — no hard sell. Dog owners on Reddit respond to knowledge, not ads.
Establish what success looks like before scaling budget. Measurement framework before spend.
Pillar 02
Puppy
Revenue generating
Bundle is live at $310.85. Zero reviews is the first blocker — activate every Q1 buyer this week.
Fix the /puppy-bundle redirect. Every campaign link using the short URL is sending traffic to a 404.
Add the bundle to the Typeform quiz flow — puppy owners are already self-selecting at 4.29% CR.
Target the First Time Pet Parents segment via email — this bundle was built for them.
Pillar 03
Messaging
Education-led creative
Education — Why orthopedic from day one. Most dog owners don't know they should start young.
Puppy — Growing dog needs a bed that supports joints during development. Lead with science.
Comfort — Everyday quality of life messaging. The bed they come home to every day. Emotional resonance.
Mobility — Senior dog positioning. Arthritis, post-surgery recovery, aging joints. High-intent, high-converting.
Pillar 04
Returning
Retention & re-engagement
Segments — Build Q1 buyer cohort, senior dog owners, and puppy owners as distinct flows. Not one email to everyone.
Cross-sells — 3,887 Q1 customers own a bed. Covers, liners, and the travel bed are natural second purchases.
Active Emails — 179K subscribers have never ordered. A three-email first-purchase sequence could move the needle materially.
Quiz Email — 184 quiz completions drove orders at 4.29% CR. Build a post-quiz email sequence for non-converters.
Barker Beds × Two Point Technologies
THANK
YOU
ARYANA@TWOPOINTTECHNOLOGIES.COM
SAM@TWOPOINTTECHNOLOGIES.COM
Confidential & Proprietary. Two Point Technologies.
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